Start the Year Strong with Meta Ads to Boost Sales

If you’re looking to grow your business in the quieter months, advertising on Meta platforms (Facebook and Instagram) is one of the most effective ways to do it. With lower competition and more affordable ad costs in January and February, it’s the perfect time to start building visibility and generating sales.

This session is designed to help business owners and marketing staff understand how Meta Ads work and how to approach them in a way that’s strategic, budget-friendly and aligned with your business goals. You’ll be guided through the key components that matter most: campaign goals, audience targeting, ad content and campaign structure, so you can move forward with clarity and confidence.

We will cover:

• The difference between boosting posts and using Ads Manager
• How campaign goals shape your ad strategy
• What to consider when defining and targeting your audience
• Budgeting advice and how the Meta ad auction works
• Key elements of effective ad content - copy, visuals and calls-to-action
• Best practices for planning a campaign that delivers results.

Important Notes:

• Please ensure you have access to a Facebook Business Page and explore Meta's guidance on how to set up a Business Ad Account with billing details.
• Running ads on Meta requires a paid budget. For best results, we recommend running your campaign for a minimum of one week but ideally longer.