Social Media - The Basics

More and more businesses are using social media as a cost effective way of targeting customers and increasing awareness of your brand. But which social media platforms will work best for you and how do you get the most out of them? This workshop will cover:

• An overview of the most popular social media platforms used for business and choosing the right ones for you
• How to learn more about your target markets using social media insights
• What sort of content to post and when
• How to use social media to increase awareness of your brand
• How to use social media to drive sales