Social Media on a Shoestring - Inverclyde

Social media is basically free advertising – the main cost being the time you invest in updating your feeds. Time is a valuable commodity and many small businesses can feel like they’re treading water day after day.

This session will look at the most popular social platforms your customers are using right now, highlight where the opportunities are and guide you on how to co-ordinate things to make it work, without breaking the bank in terms of time and money. By the end of the session, attendees will be able to identify the best social networks that align with their business goals, be more confident with creating and curating good engaging content and leave with a more strategic mindset. We will explore the opportunities which achieve positive results with limited time and share real ‘small business’ examples where this has been put into practice.

This session will include:

• Using social media in a commercial and professional context

• Business benefits – from customer service, to sales generation, and free PR to SEO

• The main platforms – Facebook, Instagram, Twitter, LinkedIn etc.

• Which channels could be best for your business type and customer base (demographics)

• Getting started or revitalising an existing page - how to get your ‘reach’ figures up

• Segmenting customers and ‘geo-targeting’ prospects in your area for sales success

• Good tools for creating content quickly and more...