Social media for Beginners

Social media can be great for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your reputation.

This session will explore the opportunities and identify the best channels today for businesses looking to engage and achieve positive results with limited time.

We will look at:

• What is social media?
• What are the main platforms? Facebook, Twitter, LinkedIn, Instagram, YouTube etc.
• Why and how it could benefit your business?
• Which social media channels could be best for your business type and target customer
• Best practice when it comes to setting up your business profiles - the do's and don'ts
• What good content looks like – people don’t respond to ‘sales’ messages
• The best times to post for engagement
• Why you need a plan (social media strategy)
• Free reporting tools and more...