Social media essentials: TikTok and Instagram Reels

Get the most out of social media for your business by harnessing the power of TikTok and Instagram Reels.

What to expect from this webinar

TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.

We will cover:

  • How to optimise your TikTok and Instagram accounts for the best results with video
  • How to discover the latest trends on each platform and leverage this to create popular videos for your business
  • Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
  • How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
  • The best kit, apps and workflow to create bitesize vertical videos for both platforms

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

24th July 2024

18:00 - 20:00

National (all regions)


Advertising & Marketing, Content Creation, Digital Marketing, Social Media.

National Webinar - Available across Scotland

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