SEO Deep Dive

Whether you already have a website or are just starting to build one, this half-day session will equip you with the tools and knowledge to take control of your online presence.

This SEO workshop provides essential digital skills that support sustainable business growth. It builds on last year’s highly successful session, which empowered local business owners to take meaningful action to enhance their web presence. Feedback highlighted increased confidence, improved Google rankings, and a clearer understanding of online customer behaviour.

What you can expect from this workshop:

• Gain confidence to manage your own SEO without relying on external agencies.
• Drive more web traffic by creating keyword-focused, optimised content.
• Understand how search engines work and how to strategically target your ideal customers.
• Master essential SEO techniques, including keyword research, on-page optimisation, and backlink strategies.
• Use free tools like Google Search Console to track performance and make data-driven decisions.
• Build long-term marketing skills through analytics and content strategies that boost credibility and trust.

You’ll leave the session with a stronger understanding of how SEO can work for your business, and practical steps you can take immediately to boost your traffic.