SEO Basics for Business Owners

Looking to get to grips with SEO and attract the right customers to your website?

This workshop will take the mystery out of SEO and show you how to bring in the right visitors, not just more clicks, but people who are ready to buy.

You’ll get straightforward, easy-to-follow guidance on what matters most in SEO today, what you can ignore, and how to avoid mistakes that stop your website from ranking or converting.

What will you learn?

• How search engines decide which websites to show
• How your customers search for products and services online
• How to choose keywords that attract buyers, not browsers
• How your website content impacts visibility and trust
• Simple SEO improvements that deliver long-term results

What problems will this solve?

• Confusion around SEO and conflicting advice
• Low-quality traffic that doesn’t convert
• A website that looks great but doesn’t get found
• Over-reliance on paid ads without organic growth
• Lack of confidence when working with marketers or developers