Search Engine Optimisation (SEO) for tourism businesses – Part 2

Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. A joint VisitScotland and Business Gateway event.

What to expect from this webinar

In part 1, we saw how search engines work and how to find out what people are searching for.

In part 2, we’ll look at the many factors that influence how far up the search rankings you go.

You’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console, Google Business Profile and robots.txt

We’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.

This is a joint VisitScotland and Business Gateway event.

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Essential Info

26th October 2023

11:00 - 12:30

National (all regions)


Advertising & Marketing, Business Development, Digital Marketing.

National Webinar - Available across Scotland

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Watch one of our Online Tutorials