Search Engine Optimisation (SEO) for tourism businesses – Part 2

In part 1, we saw how search engines work and how to find out what people are searching for.

In part 2, we’ll look at the many factors that influence how far up the search rankings you go.

You’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console, Google Business Profile and robots.txt

We’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.