Search Engine Optimisation (SEO) for tourism businesses – Part 2

Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business.

What to expect from this webinar

In part 1, we saw how search engines work and how to find out what people are searching for.

In part 2, we’ll look at the many factors that influence how far up the search rankings you go.

We will cover:

  • The ways you can optimise these factors
  • how to keep up with future changes in the algorithms that search engines use
  • How to use tools and plug-ins such as Google Search Console, Google My Business and robots.txt.
  • A practical demonstration of how to avoid ‘violations’ and their consequent penalties

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will be held on Microsoft Teams.

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Essential Info

8th March 2022

11:30 - 13:00

National (all regions)


Advertising & Marketing, Business Development, Digital Marketing, Growing your business.

National Webinar - available to everyone across Scotland

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