Search Engine Optimisation (SEO) for tourism businesses – Part 2

If you joined part one of this two part series you will have learnt how search engines work, and how to find the keywords people are searching for.

In part two we are putting the keywords to work. We’ll show you:

• How to map your keywords and exactly where you should be using them on your site and throughout your content.
• We’ll take a deeper look into Google my Business, how to optimise your page and also how to create links to your site and why you need them.
• Look at how to use Google Search Console and Google itself to implement a simple, six step plan to bring everything together giving yourself the best chances to increase your position in search results.
• Plus we will show you how to avoid penalties on your site, how to check for them and how to keep up with what’s going on in the world of SEO.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

NB: After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.