Search Engine Optimisation (SEO) for tourism businesses – Part 1

Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. A joint VisitScotland and Business Gateway event.

What to expect from this webinar

It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work.

This first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages.

You’ll see how to find out what key words people are using when they search for your service, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.

This is a joint VisitScotland and Business Gateway event.

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Essential Info

24th October 2023

11:00 - 12:30

National (all regions)


Advertising & Marketing, Business Development, Digital Marketing.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials