Search Engine Optimisation (SEO) for tourism businesses – Part 1

Join the first of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business.

What to expect from this webinar

It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings.

This first session will show you how search engines work, the anatomy of results pages and what customers and clients look at on these pages.

You’ll also learn how to find out what key words people are using when they search for your service, and we’ll demonstrate how you can use that information to increase your ranking in results pages.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will be held on Microsoft Teams.

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Essential Info

4th March 2022

13:00 - 14:30

National (all regions)

Webinar

Advertising & Marketing, Business Development, Digital Marketing, Growing your business.

National Webinar - available to everyone across Scotland
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