Search Engine Optimisation (SEO) for tourism businesses – Part 1

It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings.

This first session will show you how search engines work, the anatomy of results pages and what customers and clients look at on these pages.

You’ll also learn how to find out what key words people are using when they search for your service, and we’ll demonstrate how you can use that information to increase your ranking in results pages.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will be held on Microsoft Teams.