Search Engine Optimisation (SEO) for tourism businesses – Part 1

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

This first session will show you:

• How search engines work, and the simple steps you can take to increase your chances of being shown on page one.
• The right type of keywords to use, and show you how to find them.
• We’ll unpick the latest Google update with you, using plain English so it’s easy to understand.
• Show you the free tools you can use to monitor your site’s performance, and how you can use this information to greatly increase your website ranking in results pages.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

NB: After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.