This practical workshop introduces SMEs to TikTok Shop and how it can be used to sell products directly through the platform. As social commerce continues to grow, businesses are increasingly using TikTok Shop to reach customers, promote products and manage online sales in a more interactive way.
Participants will learn how TikTok Shop works, including how to set up a shop, upload and manage products, organise product listings, and connect products to video content and livestreams. The session also covers how customers discover and purchase products within the platform, and what businesses can do to improve visibility and conversions.
