What to expect from this webinar
Public relations (PR) can be just as important as advertising and promotion, and should be a key tool in your business communications. Done well, PR can increase your credibility and improve your reputation and reach a wider audience. But where do you start?
This workshop will cover:
- What is PR and why do you need it?
- What’s the difference between PR and marketing?
- Types of PR
- Key building blocks of creating your own PR plan – the who, what, why, where, when
- Top tips for creating newsworthy PR ideas
- How to write a news release
- Preparation tips to make the most of PR opportunities
- Making connections
- Free resources
- How to avoid potential pitfalls
Want to find more local support?
Visit your local officeEssential Info
16th June 2021
14:00 - 16:00
Moray
Webinar
PR & Communications.
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