Public Relations

This introductory course explains the role of public relations (PR) in your business and explains how you can use PR to communicate with wider audiences and raise the profile of your business.

What to expect from this webinar

Public relations (PR) can be just as important as advertising and promotion, and should be a key tool in your business communications. Done well, PR can increase your credibility and improve your reputation and reach a wider audience. But where do you start?

This workshop will cover:

  • What is PR and why do you need it?
  • What’s the difference between PR and marketing?
  • Types of PR
  • Key building blocks of creating your own PR plan – the who, what, why, where, when
  • Top tips for creating newsworthy PR ideas
  • How to write a news release
  • Preparation tips to make the most of PR opportunities
  • Making connections
  • Free resources
  • How to avoid potential pitfalls

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Essential Info

16th June 2021

14:00 - 16:00

Moray

Webinar

PR & Communications.

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