Promotion on a Shoestring

We cover food, drink, tourism, as well as a number of other sectors. This covers:

• Principles of promotion – media selection for the right audience and repetition
• Understanding your target markets and how they consume information;
• Creating the right content and messages, good photography etc.;
• Selecting appropriate media formats (online and offline),
• Calls to action
• Planning and scheduling through the year for constant visibility;
• Action plans, time and budget considerations;
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement