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Promotion on a Shoestring

Every business needs to promote/communicate their product and services and this session provides a list of no/low cost techniques to follow.

What to expect from this event

We cover food, drink, tourism, as well as a number of other sectors. This covers:

  • Principles of promotion – media selection for the right audience and repetition
  • Understanding your target markets and how they consume information;
  • Creating the right content and messages, good photography etc.;
  • Selecting appropriate media formats (online and offline),
  • Calls to action
  • Planning and scheduling through the year for constant visibility;
  • Action plans, time and budget considerations;
  • Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement

Want to find more local support?

Visit Business Gateway Ayrshire

Essential Info

13th February 2024

09:30 - 12:30

In Person

Ayr College
Dam Park

Advertising & Marketing, Sales.


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