PR and Managing your Reputation

This introductory course explains the role of public relations (PR) in your business and explains how you can use PR to communicate with wider audiences and raise the profile of your business.

What to expect from this webinar

This session will help you prepare a comprehensive crisis communications plan for your business. The words you choose will either reassure your customers and help you get through a tough time, or risk making things worse

You'll learn what to say, what not to say, how to maintain composure in the face of great challenges and how to get things back on track as quickly as possible.

We will look at examples of how other businesses have handled serious events outwith their control and you'll practice the tools and techniques you can use to give you the best chance of survival.Packed with simple hints and tips that will make your business more resilient and make you a stronger, more powerful communicator.

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Essential Info

28th September 2021

14:00 - 16:00

Ayrshire

Webinar

PR & Communications.

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