Personifying your Brand for Success on Social Media

Learning objectives

1. Consider the intent of your potential market audience when they log onto social media – i.e., it’s not to buy from your business but to catch up with friends, discover ‘their’ news and perhaps discover new products, trends services or experience.
2. How to humanise your brand to capitalize on the opportunities social media platforms offer business
3. Identify content and conversations that will connect with your brand
4. Develop your brand persona