Paid for Advertising (Intermediate) - DigitalBoost - Webinar

After completing this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.

The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.

Please note: A link and any further information you require to access the webinar will be included in your booking confirmation email. Please log on in plenty of time to enter your details at the start of the session.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.