What to expect from this event
If you’re pouring hours into social and it’s not turning into clients, this hands-on session is for you. We’ll cut the fluff, show you what actually works at the start, and help you turn attention into enquiries—and sales.
What we’ll do together
- Find your people: define your first target customers and where they actually hang out.
- Fix your funnel: turn posts → profile → DM/landing page into a simple path to buy.
- Spot the winners: see who’s clicking, what content they love, and why.
- Focus your effort: choose 1–2 channels and 2–3 repeatable content types.
- Make offers clear: craft a starter offer and call-to-action that converts.
You’ll leave with:
- A customer persona
- Some ideas for generating posts and content which maximum impact and minimal effort
- Ideas for follow ups and conversion techniques
Bring: your phone/laptop, access to your socials/website, and a recent post that did “okay.”
Who it’s for: early-stage founders, freelancers and side-gig owners who want practical help turning social media into sales—or who’ve avoided social media so far and suspect they’re missing a trick.
Want to find more local support?
Visit Business Gateway MidlothianEssential Info
21st October 2025
10:00 - 12:30
In Person
Newbattle Abbey
Newbattle Abbey College
Newbattle Road
Dalkeith
EH22 3LL
Advertising & Marketing, Digital Marketing, Growing your business, Starting Up.
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