Public relations (PR) can be one of the most powerful and cost-effective ways to build awareness, credibility and trust for your business. From local newspapers and radio to podcasts, bloggers and online features, good PR helps get your business in front of the right people - often for free.
This practical workshop is designed for small businesses who want to understand how PR really works and how to create stories that journalists, customers and online audiences actually care about.
We’ll cover:
- What makes something “newsworthy”
- How to pitch your story to local media and online publications
- Building relationships with journalists, bloggers and influencers
- Using PR to build trust and credibility
- How to use awards, milestones, customer stories and partnerships as PR opportunities
- Creating publicity opportunities without spending money on advertising
- Using PR to support SEO, social media and brand awareness
We’ll also explore practical examples of businesses generating exposure through clever storytelling, local connections and timely content.
Whether you’re launching a business, promoting a product, hosting an event or simply want more visibility, this session will help you feel more confident promoting what you do.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.