Marketing Your Business

In this workshop you will:

• explore what the market is
• identify what your customers need and want
• begin to produce forecasts for your business
• decide what type of marketing you will use
• calculate how much your marketing will cost
• identify reasonable adjustments to your products or services
• work out what the price of your products or services should be
• list who will be involved in marketing
• explain how and where your products or services are to be sold
• plan how you will present your product or service to customers

By the end of the workshop you should have a realistic marketing plan designed to increase your sales.