Marketing Strategy for Growth

This strategic marketing programme is a day out of the office to think about your future and how you can have a plan of action that will move you to the next stage of business.

The topics we shall cover are as follows:

• Marketing and sales – How it applies to a small business – a realistic view:
• The concept of different target markets – thinking of customer groups into silos:
• Research and insight – understanding customer motivation, competitor activity etc
• Marketing action plans template – useable after the webinar
• Quick wins at no cost to improve awareness and sales opportunity – first action
• Promotion & Branding – how to create a brand and build positive awareness:
• Managing your marketing on a regular basis – resource and budget
• Evaluating the results for the next round of marketing activity