Marketing & Sales - the Plan for Growing a Business

This session will include all food & drink, tourism as well as other sectors. The principles are cross sectoral so do apply to many. Relevant ideas will be provided to each business on the day.

What we cover

• Understanding different target markets and how they buy;
• Food and Drink markets in the UK as well as other sectors;
• The marketing mix and how to use it;
• Products and services;
• Pricing in the marketplace;
• Distribution and routes to market;
• Communications and Brand Management;
• Easy Ordering Process;
• Planet and sustainability Credentials;
• Sales Techniques.;

• Pulling a plan together;
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement