Marketing Planning - A Fresh Approach (Ayrshire)

Now is the time to think and develop a ‘plan for marketing your business to customers’ for post lockdown and into 2021.This session will help develop a plan to give you focus going forward and to re-position in the marketplace.

What will we cover?

• A Strategic Marketing model to build a business – simple to follow
• The market and competitive situation you face
• Understanding your customer motivation at this time – what do they do, think etc
• Identifying key target markets
• Planning for each market, managing activity month by month – key tips

The marketing of your business is a key business activity for proactive growth and previous delegates on this type of programme have found it pivotal to their development.

You will have the opportunity to ask questions via live chat or at the end.