Marketing on a Shoestring

Learn how to make better, more economical decisions to stop wasting your precious time (and money!), and find out how you can make strategic savings by focusing on doing more of what works, and less of what doesn’t.

Learn to identify the difference between cutting costs and cutting corners, so that you can distinguish the ‘real’ savings from the false economies, in relation to your own business context.

Learning outcomes:

• discover where you could make savings of time or money to make your own marketing more efficient and effective
• discover the four ‘non-negotiables’ where you should never cut corners …
• and a list of ‘Fast Hacks’ to help you shave pounds off your marketing efforts right away