Managing data for your business

Do you or will you collect information on customers and what you sell? If so, this course is for you.

What to expect from this webinar

This workshop will help you to understand what data is and what you have in your business, how to capture it, organise it, use it and review it to drive your strategy and decision making.

We’ll take the ‘daunting’ out of data and show you how it is the most important resource in your business to help you increase sales, develop new leads, find new customers, save money, be GDPR compliant, develop new products or services and drive efficiencies.

  • Identify what data you have in your business
  • Understand the need for consent - GDPR
  • Data capture methods for business
  • How to organise your data – plan and prioritise it
  • Introduce a score to help you prioritise your use of data
  • How to use your data in your business – provide examples of use in a business setting
  • How to review your data – examples of what to look at e.g. quality, accuracy, improvements, what works what doesn’t, measure return on investment, have information to enable you to pivot and adjust your business and then evaluate your actions.

Want to find more local support?

Visit your local office

Essential Info

3rd March 2021

10:00 - 11:30

East Dunbartonshire


Advertising & Marketing.


Can't attend this Event?

Watch one of our Online Tutorials