Making Search Work for You

This workshop should teach you to use the techniques and processes which help more people visit your website and other digital presence, to gain more customers.

What to expect from this webinar

This workshop will be delivered online using Zoom – on boarding instruction will be issued to delegates prior to the meeting

Learning objectives

  1. Demystifying “Search.”Understand how search technologies work.
  2. Understand how people use search to find what they want.
  3. Understanding the important techniques that can improve search performance.
  4. Understand how to implement these techniques
    1. Strategy
    2. Tool selection and performance measurement
    3. Goal Setting and success measures
    4. Corrective measures and improvements
    5. Measure assess and improve – constantly.

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Essential Info

20th April 2021

09:30 - 12:30

Glasgow

Webinar

Digital Marketing, E-commerce.

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