Know your Customer webinar - Argyll and Bute

How do you segment and identify your customer base to optimise effective communication with them? Join the webinar to find out how.

What to expect from this webinar

This webinar will look at who are our customers and will focus on

1. Who are our potential and actual customers

2. How do we identify our customers

3. A methodology to identify customers

4. Customer buying decisions

5. What are best routes to market for our customers

6. What are the benefits of accurate customer identification with regard to our marketing communication.

The webinar will use an example of a local drink production business in identifying their customers and how they should tailor their marketing based on this process.

We will be using GoToMeeting for this webinar and suggest you "Join a test session" to check in advance of the webinar:

There will be a 30 minute Q&A session at the end.

As this webinar is funded by Argyll and Bute Council for the benefit of Argyll and Bute businesses.
PLEASE DO NOT BOOK ON THIS WEBINAR if you are not a business based in Argyll and Bute

Want to find more local support?

Visit your local office

Essential Info

18th January 2022

09:30 - 11:30

Argyll & Bute


Advertising & Marketing.


Can't attend this Event?

Watch one of our Online Tutorials