Know your Customer

Knowing and understanding customer needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.

The more you know about your customers, the more effective your sales and marketing efforts will be. This workshop will help you identify who your customers are; what they buy; why they buy it; how much they will pay and where they will buy it from.