Introduction to Twitter and Instagram

Twitter and Instagram are two of the most popular social media platforms today. Designed for sharing media and content and with over 1.3 billion users combined worldwide.

What to expect from this webinar

This is webinar will provide a thorough understanding of the fast-paced platforms that are Instagram and Twitter. We will look at both channels functionality, how to understand their insights and analytics and fundamentally how to best approach using these free platforms to reach your target audience.

Topics covered will include:

What makes a good tweet – the marketing mix

Engaging with your audience – the recipe to achieve the greatest ‘reach’

The importance of hashtags and how your content can be discovered!

Influencers- who are they, how can they help your business and how to find them!

Find our who’s talking about you/your business?

Identifying potential leads/contacts that could be beneficial for your business

What makes a good ‘gram’ (photo)

Instagram stories and their benefits

Insights and analytics – how to use and understand them


Growing your following and more…

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Essential Info

15th March 2021

10:00 - 11:30

East Dunbartonshire


Social Media.


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