Introduction to TikTok for Business

This course is designed to give businesses an introduction to TikTok and how to it can be a useful tool to help raise awareness with your target audience.

It will look at making sure you know exactly who your target audience is and which social media platforms they are most likely to use and when, and how to create impactful, creative and engaging content to catch their attention on this video-sharing platform, using a mix of case studies.

We'll also touch on the importance of video planning, storyboards and creating a camera shot list to get the best results.