Introduction to IP: How to identify and protect your IP assets

Whether it’s an invention, design, brand name, literary work or a song. This session will give you the knowledge to identify the IP assets contained within your business and how best to protect them.

Did you know?

96% of UK businesses do not know the value of their Intellectual Property Rights

Intellectual Property (IP) is an important and often undervalued asset. Effective management of your IP assets can yield many benefits including income generation through licensing, sales and/or commercialisation of IP-protected products or services and provide the opportunity to help secure funding for growth.

This session will cover the following

• IP defined

• The importance of IP

• The four main types of IP protection

i Patents

ii Design rights

iii Trade marks

iv Copyright

• Hints and tips

• Useful links & contacts