Introduction to Intellectual Property

Intellectual property (IP) is hard to escape in modern life, it's everywhere you go. From logos on products, to the copyright included in your favourite books, music and computer games, and even the registered designs and patents in your favourite fashion items and technology.

Effective management of your IP is an important part of your business planning as these assets can yield many benefits including safeguarding your brand, income generation, and providing the opportunity to help secure funding for growth.

By the end of this webinar you will have an understanding of IP basics, how to identify different types of IP rights, how to search for registered IP, and how to protect your IP assets, so you can feel confident in knowing where to start your own research and where to go for further information