Increase sales with Facebook and Instagram Advertising

Ready to effectively reach potential customers where they spend their time?

This workshop provides a practical guide to creating, managing, and optimising advertising campaigns on Facebook and Instagram using Meta Ads Manager.

Stop boosting posts randomly and start implementing strategic campaigns designed for ROI (return on investment).

We'll cover:

• setting clear campaign objectives
• defining and targeting specific audiences based on demographics, interests, and behaviours
• understanding different ad formats (image, video, carousel, stories)

You'll learn how to craft compelling ad copy and visuals, set realistic budgets and bidding strategies, and navigate the Ads Manager interface.

We will also touch upon key metrics to track campaign performance (like reach, engagement, click-through rates, and conversions) and how to interpret data to make informed decisions for future campaigns.

This workshop is ideal for business owners, marketers, and social media managers aiming to leverage Meta's powerful advertising platform for business growth.