How to rank in local search results focussing on Google my Business (Ayrshire)

When someone searches with a location based query such as ‘Hairdresser near me’ or ‘Hairdresser Irvine’ their intent to buy or book an appointment is high. It is essential for local businesses to rank in the local map pack and to ensure that their business information is accurate, consistent and presented in the most attractive way to encourage potential customers to take an action. Many businesses have adapted the way in which they work during the pandemic and this information needs to be communicated to their customers locally.The webinar will be split into sections in order to make sure you understand what you’re doing and why.We will explain:

• How Google decides who to rank in local search results
• How to claim, verify and fully optimise your Google my Business page an
• How to create a free, mobile first website from your page if you don’t already have one
• External factors that affect your ranking

We will also discuss a plan of action that you can implement straight away with confidence. You will leave feeling confident as you take control of how and where your local business appears in the local search results.