How to Maximise the Power of PR - with Michelle Brown

PR is a powerful tool that can help build relationships and meet your marketing goals. It can also increase brand awareness and loyalty, strengthen your credibility, protect your reputation and boost your SEO efforts – making it even easier for your target audience to find you.

It works really well as part of your overall marketing strategy and viewed by many as being more heavily weighted than paid advertising as people tend to trust information that comes from a third-party source – it is a great way to build confidence in your brand!

There’s lots of different PR tactics, including issuing a media release about a launch, award win, event or milestone, putting yourself forward for opinion pieces and immersing yourself in community and industry events to gain more visibility - however in order to get results you need to be clear about your brand, target audience and goals.

This webinar will give you an insight into how PR really works, with tips on how to build relationships with journalists, finding the right newsworthy hook, how to create a media wish list and write a press release and the all-important ‘pitch in’.

We’ll also be looking at how to use social media to avert a negative PR situation and control the message, and ways to maximise positive media exposure across all of your marketing channels once secured.