How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations

The second of 2 webinars designed specifically to help get your business website higher up the search engine rankings, increasing visibility, web traffic and sales.

What to expect from this webinar

Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool.

We will cover:

  • How to block or control what websites are allowed to ‘index’
  • The importance of a fast loading mobile website
  • How security and usability influence Google
  • What “off-page” optimisation means, and tactics to generate back-links
  • The importance of Local SEO, and why a “Google Business Profile” is vital

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

NB: While this webinar is considered a ‘follow on’ to the webinar titled “How to improve your Google Search Rankings - Part 1: On Page Optimisation”, it is not required that you have already attended this session. These 2 webinars can be taken in any order (or independently), and each focusses on different aspects of SEO.

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Essential Info

20th August 2024

10:00 - 12:00

National (all regions)


Digital Marketing, Search Engine Optimisation (SEO), Social Media, Websites.

National Webinar - Available across Scotland

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