How to generate and increase sales

Join us to explore the ways you can find and convert sales for your business.

What to expect from this webinar

Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.

We will cover:

  • Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
  • How to develop your sales platform using digital tools, platforms, and techniques
  • The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
  • The key phases in prospecting, qualifying, and converting sales prospects
  • The value of a 'sales funnel' and how it can be used to help plan and achieve sales
  • Why keeping the customers you already have is the best sales strategy of all
  • The importance of appropriate customer service in retaining customers

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

19th July 2024

09:30 - 11:30

National (all regions)


Business Development, Digital Marketing, Growing your business, PR & Communications, Sales, Starting Up.

National Webinar - Available across Scotland

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Watch one of our Online Tutorials