What to expect from this webinar
Diversification is a growth strategy that involves entering into a new market or industry - one that the business doesn't currently operate in - while also creating a new product for that new market.
There are several different types of diversification:
Horizontal diversification Concentric diversification Conglomerate diversification Vertical diversificationKey Learning Outcomes:
Deciding how and when to diversify will require:
detailed market research for the new product or service a thorough assessment of customer needs a clear product development strategy and market testing sales, marketing and supply chain operations able to cope with the added demandsWant to find more local support?
Visit your local officeEssential Info
22nd January 2021
10:00 - 12:00
East Dunbartonshire
Webinar
Growing your business.
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