How to Develop a Creative Marketing Strategy for Retailers

The aim of this webinar / workshop is to give retailers tips, tools and tactics to help raise awareness of their retail business.

We’ll be covering –

• What is a marketing strategy
• The difference between a strategy and a plan
• Brainstorm specific ideas which will capture the attention of your target audience including events, newsletters collaborations, tapping into other events in the area and keeping an eye on the news agenda
• Creating a 12-month timeline
• Fine-tuning the ‘Call to Action’
• Identifying ways to build customer loyalty, including memberships
• Retention marketing – what is it and how it works best

You will leave with lots of tips, tools and resources to help you to streamline your marketing efforts, with confidence, to ensure you reach your target audience, using a variety of different tactics.