How to build your brand

Explore the importance of building a strong brand for your business, and how to create promotional graphics with a limited budget and with little/no experience.

What to expect from this webinar

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.

This session will:

  • Provide you with a clear understanding of the difference between brands and branding
  • Help you understand what a brand is
  • Show you why branding is important
  • Look at your brand strategy, brand identity and action
  • Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
  • Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
  • Teach you how to create simple promotional graphics using a variety of tools including Canva
  • Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

28th June 2024

09:00 - 11:00

National (all regions)


Branding, Digital Marketing, Growing your business, Social Media, Websites.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials