How to build a digital marketing plan – DigitalBoost

This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads.

We will cover:

• Setting measurable goals, establishing what your customers are looking for and competitor analysis.
• Developing your brand
• Content strategy
• Prioritising digital channels
• Marketing communications planning and evaluation

Please note: A link to access the webinar will be sent to you in your booking confirmation email. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.