How to build a digital marketing plan

Digital marketing can deliver real business results and this webinar will show you how to develop a practical digital marketing strategy to help your business.

What to expect from this webinar

This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.

We will cover:

  • The importance of planning your digital marketing activities
  • Building your plan around a simple framework
  • Conducting a situational analysis (and understanding customers and competitors)
  • Developing your brand and tone of voice
  • Planning your content strategy
  • Prioritising digital channels
  • Evaluating your Digital Marketing efforts

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

29th August 2024

14:00 - 16:00

National (all regions)


Branding, Content Creation, Digital Marketing, E-commerce.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials