How to adapt your tourism business for 2021

Find out how customer insight can help your tourism business adapt & get ready for recovery.

What to expect from this webinar

Running a tourism business in Scotland? Assessing your current business model, and adapting to the new normal will be key for a successful 2021.

Learn from Visit Scotland on how you can adapt to meet the challenges ahead & get insight into how to prepare for recovery.

What to Expect from this webinar

During this session we will be talking you through:

1.What research has been carried out so far

2.What the data has indicated in terms of change in sentiment, intent and actual travel for UK residents

3.What are the macro global trends.

4.How can tourism business adopt to those changes and turn them into opportunity. Including examples.

5.What is the short to medium term outlook and what does that mean for tourism business in Scotland

6.What practical actions can tourism business take to be in the best position to remain sustainable and recover.

This event is run in partnership between VisitScotland and Business Gateway’s DigitalBoost programme.

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Essential Info

14th January 2021

12:00 - 13:00

Aberdeenshire, Angus, Argyll & Bute, Ayrshire, Clackmannanshire, Dumfries & Galloway, Dundee, East Dunbartonshire, East Lothian, East Renfrewshire, Edinburgh, Falkirk, Fife, Glasgow, Highland, Inverclyde, Lanarkshire, Midlothian, Moray, National (all regions), Orkney, Perth & Kinross, Renfrewshire, Scottish Borders, Shetland, Stirling, West Dunbartonshire, West Lothian


Advertising & Marketing, Business Development, Digital Marketing.


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