How search has changed: Optimising your website for Google and AI

The way people search online has changed, and it's important to keep up with this. In this workshop, we explain how Google search works today and how AI tools are now influencing what people see.

You’ll learn what still matters for search visibility and what no longer works. We’ll cover the basics of website structure, page content, keywords, and user experience, all explained in a clear, non-technical way.

We’ll also look at how AI search tools use website content and what this means for your business. You’ll get practical advice on improving your existing website so it can be found more easily by the right customers.

This workshop is ideal for business owners who rely on their website for enquiries or sales and want clear, realistic steps to improve their online visibility.