How AI is Changing the Landscape of SEO in 2026

This session is designed for e-commerce and Local business owners who want to understand the 2026 search landscape without getting a degree in computer science. We’ll show you how to stop chasing "keywords" and start building "authority" that AI can’t ignore.

We will cover:

• The Rise of the AI Agent: Why your next customer might be a "shopping bot" and how to make
• sure it picks your product.
• Winning the "AI Answer": How to structure your website so AI assistants cite your business as
• the expert source.
• Local Dominance in 2026: Why reviews and "real-world" photos are now more powerful than
• traditional SEO for local shops.
• E-commerce in the Age of Zero-Clicks: How to drive sales when people are getting their
• answers directly from the search screen.
• The "Trust Filters": The simple things you can do to prove to AI that your business is legitimate,
• reliable, and "recommendable.

Outcome of Attending

• A Clear Strategy: You’ll know exactly what to tell your web developer (or do yourself) to stay
• visible.
• Local Edge: Learn how to capture the "near me" searches that AI assistants are now handling.
• E-commerce Roadmap: Understand how to update your product pages for "Agent-based"
• shopping.
• Peace of Mind: Stop worrying about every Google update and focus on the 3 things that actually
• matter in 2026.