Getting your name out there – A guide to free publicity

When growing your business and looking for new customers, it is pretty important to tell people that you exist – not just once, but all the time! – easier said than done!

This short session will deliver practical ideas on how to get your message in front of your key target audiences time after time. It focusses on activities that are cost free or cost very little, other than your own time.

What is covered?

• Understanding your different target markets, - what they read, see, listen to;
• Assessing free to use communications options - to keep your name in front of customers;
• Creating the right content messages that encourages action;
• Building brand awareness;
• Bringing together the whole process together into a co-ordinated plan;
• Day to day management of your publicity and brand
• Assessing what works for the next round of success;

Outcome – Lots of ideas to try – to build your reputation and brand value over time.

Russell Ferguson will be the trainer for all the programmes. He has a long experience of helping businesses to improve their potential through marketing and sales activities.

He always tries to tailor information to delegates need so that they leave with valuable ‘take aways’ to implement in their business. Book up now for an enervating session!!