Getting Your Food and Drink Business into Retail

Our Food & Drink Retail and Food Service Expert, Andy McLachlan of Food2Market will take you through the fundamentals of getting your Food and Drink products into retail.

What to expect from this webinar

Whether you are looking to sell within your local farm shop or gain a listing with ASDA, Aldi or Sainsbury’s there are many areas which you will need to consider as you look to grow your business beyond your local farmers markets or events. Are you daunted by the prospect of meeting a buyer or a retailer when looking to scale up your business then this is the webinar for you.

Covering a number of areas including undertaking a Gap Analysis for your products, Developing your Value Proposition (what are your customers looking for – how does this differ between the consumer and the retailer), understanding your costs and meeting the margin expectations of retailers or food service companies, understanding Account Management fundamentals & skill set (how do you manage the relationship with your retailers whether the local farm shop or the larger supermarkets) and finally developing your strategy for growth within your organisation.

Our Food & Drink Retail and Food Service Expert will take you through the fundamentals of these areas to begin to prepare you for the next steps of your growth.

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Essential Info

28th October 2021

14:00 - 16:00

Angus, Dundee, Perth & Kinross



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